Building Confidence in Education. A Practical Approach for Principals.

Autor/in	Armistead, Lew
Institution	National Association of Secondary School Principals, Reston, VA.
Titel	Building Confidence in Education. A Practical Approach for Principals.
Quelle	(1982), (55 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
ISBN	0-88210-131-5
Schlagwörter	Leitfaden; Stellungnahme; Administrator Guides; Administrator Responsibility; Check Lists; Communication Skills; Communication (Thought Transfer); Elementary Secondary Education; Information Sources; Mass Media; News Media; Parent School Relationship; Principals; Public Opinion; Public Relations; Publicity; School Community Relationship; Teacher Responsibility + Suchen Sie Ihr Suchwort? Checkliste; Kommunikationsstil; Communication; thought; Kommunikation; Gedanke; Information source; Informationsquelle; Massenmedien; Nachrichtenwesen; Parent-school relationship; Parent school relationships; Parent-school relationships; Parent-school relation; Parent school relation; Eltern-Schule-Beziehung; Principal; Schulleiter; Öffentliche Meinung; Public relation work; Öffentlichkeitsarbeit; Lehrverpflichtung
Abstract	With a little planning and some occasional help, educators can develop a public relations program that will build a positive image for their schools and education in general. This monograph provides some public relations ideas and discusses theories about communication. Surveys indicate that students, newspapers, school staff members, and parents of students are major sources of school news. Ways of recruiting positive comments from these sources are provided. Some practical, low-cost ideas are presented for building a positive image by using both mass and interpersonal communication techniques. Guidelines are offered for working with newspaper and television reporters. Three short articles deal, first, with writing a news release; second, with responding to negative letters; and third, with letters to the editor that communicate the positive news of education. The monograph concludes by advising that school public relations is a long-term proposition and provides a checklist to note progress. Available school public relations materials are listed. (Author/MLF)
Anmerkungen	National Association of Secondary School Principals, 1904 Association Dr., Reston, VA 22091 (Order No. 2108101; $3.00 plus postage, quantity discounts; orders of $15.00 or less must be prepaid).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01